Insight-driven, emotion-centric strategies and activations that will supercharge your efforts to be a more desired brand, and increase the ROI of your ongoing efforts.


We understand the significant impact that emotion has on desire and behavior. We apply behavioral science approaches and insights to our work, which create more effective outcomes for you.

Emotion is proven to be effective, yet it’s often under-leveraged or ignored.

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Our Emotion-Centric Approach will Help You Focus, Expand & Connect


Let’s Create & Activate…

• An Inspiring Company Mission
• A Business Evolution & Growth Plan
• A Compelling Brand Strategy
• Enticing Brand Expression
• Desirable Brand Experiences
• Insightful Customer Understanding
• Revealing Limbic Sparks™ Research

The Results Will Create, What We Call, Limbic Sparks™


Limbic Sparks Happen When Your Audience is Emotionally Motivated By What You’re All About


A vast opportunity exists for brands and leaders to improve effectiveness by connecting with their audiences at an emotional level.

- Kevin Perlmutter, Chief Strategist & Founder

Kevin believes that if you’re standing still, you’re probably falling behind. For over 20 years, he’s been helping large, small and non-profit brands evolve. A core strength is understanding what makes people tick and creating stronger emotional connections between what they are all about and the people they want to reach. Tapping into emotional motivations to improve ROI is at the heart of what Limbic is all about. Intrigued? Connect with Kevin now for a no cost, no obligation discussion.

Working Together

There are a variety of ways that our Limbic approaches can support your efforts.


Evolution & Growth Leadership Advisor


Limbic Brand Evolution Project Support or Team Extension


Limbic Sparks™ Ideation Sessions or Team Training

“I’ve had the pleasure of working with Kevin extensively over 8 years. He provided sage strategic counsel to me and many other senior leaders at AT&T, to help envision and scale new ideas that moved the needle for the brand.”
— Gregg Heard, Design Officer, 3M (formerly VP Brand Design, AT&T)
“Kevin understands and appreciates the science of emotion and meaning, its impact on human behavior and how to apply these insights successfully to strategy and experience design.”
— Cyrus McCandless, PhD, VP, Scientific Discovery & Innovation, Sentient Decision Science
“Kevin is an uncommon executive who brings tremendous value to the businesses and brands with which he works. He is equal parts leader, strategic thinker and driver of change.”
— Joel Beckerman, Founder, Man Made Music
“Kevin is an amazing brand development and architecture strategist. I had the great opportunity to work with him on the Univision brand and the strategy still stands the test of time!”
— Ruth Gaviria, Founder, Kite String, (formerly CMO, Entercom & EVP Corporate Marketing, Univision)