Chief Strategist & Founder
Brand Strategist • Business Architect • Experience Innovator • Leadership Advisor • Emotion Centric • Incredibly Curious • Research Savvy • Dot Connector • Simplifier of Complexity • Growth Driver
My Evolution Story…
I believe that if you're standing still, you're falling behind. For over 20 years, I’ve been about evolution. I’ve helped some of the biggest and most reputable brands evolve. I’ve evolved the companies that I’ve worked for by being a driver of business planning, offering expansion and revenue growth. I’ve taken deliberate steps to evolve my career so that I’m always inspired and challenged. And I’ve helped leaders and colleagues with their own evolutions.
Further, I am fascinated by the science of emotion, and I'm a believer in its well-documented power. I created an award-winning neuroscience-based research capability that resulted in more effective client solutions and new published statistics proving the high correlation between subconscious emotion and conscious desire. A core strength of mine is understanding what makes people tick and creating stronger emotional connections between what they are all about and the people they want to reach.
Now, I’m pulling together all that motivates me, all that I’m about, into Limbic. I love to help brands and leaders envision new possibilities for growth and loyalty. Tapping into emotional motivations to improve ROI is at the heart of what we’re all about.
Let’s inspire your evolution!