Limbic is a Brand Strategy & Behavioral Science Consultancy

Spark Brand Desire

Ready to Ignite Desire for Your Brand? Let’s Start Here: Your Customers’ Emotional Motivations

“Leaders of desired brands are more successful because they understand and address what matters most to people.”

Kevin Perlmutter
Chief Strategist & Founder

We’ll Help You Shift from Persuading to Connecting Emotionally

Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.

Let’s CONNECT
We’ll strengthen connections by standing for the benefits that people care about the most.

Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.

Explore Ways Kevin Can Help You

Let’s Evolve Your Brand from Saying What it Does to Inviting People Into How They Want to Feel

See How We’ve Helped Clients’ Brands Evolve

CMO’s, Brand & Business Leaders work with us because they want to be better at attracting and retaining customers. Like you, they want more effective marketing, increased customer engagement, and business growth.

Explore Ways You Can Bring Kevin Into Your Work - Click Here

Kevin In Action: See How He Can Help You

Here are Three Ways Kevin Can Help You:

Brand Evolution Consulting
Audience-Specific Speaking Engagements or Work Sessions
Brand Desire Book or Online Course
Click to Learn More

It’s Time to Get Serious About Emotional Insights

Benefits and Services
✓ Deeper Customer Insights
✓ Prioritized Emotional Benefits
✓ Refreshed Brand Positioning
✓ Relevant Brand Messaging
✓ Engaging Visual Identity
✓ Clear & Compelling Offerings
✓ Better Customer Experiences
✓ A Brand that Sparks Desire

Curious About How Kevin Can Help You and Your Team? – Click Here

“Perlmutter insightfully catapults brand strategy into a new era.”

― Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo

See What’s Inside BRAND DESIRE

Limbic Sparks® Brand Strategy is Rooted in Behavioral Science to Discover What Customer Care About Most

Here's the thing... people aren't walking around looking for brands, they are looking to solve challenges, alleviate stress, enjoy life more, and be more successful.

Limbic Sparks® is our term for what happens when a brand has you at “hello” and you keep going back for more.

Limbic Sparks® Brand Strategy is rooted in behavioral science and deep curiosity to uncover the intersection of your heartfelt brand purpose and the behavior-driving emotional motivations of your audience.

Let’s overcome the limitations of traditional brand strategy by prioritizing the emotional motivations of the people who your brand is for.

Check Out the Emotional Intelligence Blog

Featured

Connecting Emotionally – Kevin Perlmutter featured in Investor’s Business Daily

How can brands improve customer loyalty by connecting emotionally with their customers? Kevin Perlmutter is featured in an article from Investor’s Business Daily, where he describes his top tips for using emotional insights to develop effective brand strategies.

Read more →

Introducing a Modern-Day Brand Strategy Glossary

What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.

Read more →

Why Logic Doesn’t Sell and Emotion Always Will – FutureProof Podcast

How can brands have a competitive edge in a cluttered world? In this FutureProof discussion, Kevin Perlmutter talks with Jeremy Goldman about the role emotional intelligence plays in helping brands be more competitive, and why emotional insight is so valuable for brand leaders.

Read more →

Check Out the Let’s Talk Limbic Sparks Podcast

Featured

Marketing with Precise Emotional Drivers Insight with Esther-Mireya Tejeda of Anywhere Real Estate

Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today.

Read more →

Inspiring People to Bring Joy to Those in Need with Leslie Koppel of Rise

Leslie Koppel, Executive Director of Rise, a social services nonprofit assisting people in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to those in need.

Read more →

Prioritizing Brand Purpose and People’s Emotions with Dominik Prinz-Barley of Google

Dominik Prinz-Barley, Head of Brand Strategy at Google, reveals how the most desired brands evolve to play an increasingly valuable role in people's lives and society at large. He describes what it takes to become a beloved brand.

Limbic is a Brand Strategy & Behavioral Science Consultancy

Spark Brand Desire

Ready to Ignite Desire for Your Brand? Let’s Start Here: Your Customers’ Emotional Motivations

“Leaders of desired brands are more successful because they understand and address what matters most to people.”

We’ll Help You Shift from Persuading to Connecting Emotionally

Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.

Let’s CONNECT
We’ll strengthen connections by standing for the benefits that people care about the most.

Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.

Let’s Evolve Your Brand from Saying What it Does to Inviting People Into How They Want to Feel

CMO’s, Brand & Business Leaders work with us because they want to be better at attracting and retaining customers. Like you, they want more effective marketing, increased customer engagement, and business growth.

Here are Three Ways Kevin Can Help You:

Brand Evolution Consulting

Audience-Specific Speaking Engagements or Work Sessions

Brand Desire Book or Online Course

Click to Learn More

It’s Time to Get Serious About Emotional Insights

“Perlmutter insightfully catapults brand strategy into a new era.”

Limbic Sparks® Brand Strategy is Rooted in Behavioral Science to Discover What Customer Care About Most

Here's the thing... people aren't walking around looking for brands, they are looking to solve challenges, alleviate stress, enjoy life more, and be more successful.

Limbic Sparks® is our term for what happens when a brand has you at “hello” and you keep going back for more.

Limbic Sparks® Brand Strategy is rooted in behavioral science and deep curiosity to uncover the intersection of your heartfelt brand purpose and the behavior-driving emotional motivations of your audience.

Let’s overcome the limitations of traditional brand strategy by prioritizing the emotional motivations of the people who your brand is for.

Check Out the Emotional Intelligence Blog

Check Out the Let’s Talk Limbic Sparks Podcast

Limbic Brand Evolution - Brand Strategy & Behavioral Science Consultancy

Let’s Spark Brand Desire

Limbic is a Brand Strategy & Behavioral Science Consultancy

Spark Brand Desire

Ready to Ignite Desire for Your Brand? Let’s Start Here: Your Customers’ Emotional Motivations

“Leaders of desired brands are more successful because they understand and address what matters most to people.”

We’ll Help You Shift from Persuading to Connecting Emotionally

Let’s FOCUSWe’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.

Let’s CONNECTWe’ll strengthen connections by standing for the benefits that people care about the most.

Let’s EVOLVEWe’ll create evolved brand messaging, offerings and experiences to address how people want to feel.

Let’s Evolve Your Brand from Saying What it Does to Inviting People Into How They Want to Feel

CMO’s, Brand & Business Leaders work with us because they want to be better at attracting and retaining customers. Like you, they want more effective marketing, increased customer engagement, and business growth.

Here are Three Ways Kevin Can Help You:

Brand Evolution Consulting

Audience-Specific Speaking Engagements or Work Sessions

Brand Desire Book or Online Course

Click to Learn More

It’s Time to Get Serious About Emotional Insights

“Perlmutter insightfully catapults brand strategy into a new era.”

Limbic Sparks® Brand Strategy is Rooted in Behavioral Science to Discover What Customer Care About Most

Here's the thing... people aren't walking around looking for brands, they are looking to solve challenges, alleviate stress, enjoy life more, and be more successful.

Limbic Sparks® is our term for what happens when a brand has you at “hello” and you keep going back for more.

Limbic Sparks® Brand Strategy is rooted in behavioral science and deep curiosity to uncover the intersection of your heartfelt brand purpose and the behavior-driving emotional motivations of your audience.

Let’s overcome the limitations of traditional brand strategy by prioritizing the emotional motivations of the people who your brand is for.

Check Out the Emotional Intelligence Blog

Check Out the Let’s Talk Limbic Sparks Podcast

Limbic Brand Evolution - Brand Strategy & Behavioral Science Consultancy

Let’s Spark Brand Desire

Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.

Let’s CONNECT
We’ll strengthen connections by standing for the benefits that people care about the most.

Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.