Spark Brand Desire

Welcome to Limbic, the Brand Strategy and Behavioral Science Consultancy. We’ll help you discover the emotional motivations that drive decisions and behaviors, so your brand feels personally relevant and instinctively desirable.

Let’s Start Here: Deeper Customer Insights

“Emotional insights are a brand leader’s greatest competitive advantage.”

Kevin Perlmutter
Chief Strategist & Founder
Author of Brand Desire

It’s Time to Shift from Persuading to Connecting Emotionally with Deeper Customer Insight

 

Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.

Let’s CONNECT
We’ll develop brand strategy to strengthen connections by standing benefits that people care about the most.

Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.

Explore Ways Kevin Can Help You

We’ll Evolve Your Brand from Saying What it Does, to Inviting People Into How They Want to Feel

CMO’s, Brand & Business Leaders work with us because they want their brand to be a greater driver of business performance. Like you, they want more effective marketing, incredible customer experiences, and increased customer loyalty.

See How We’ve Helped Clients’ Brands Evolve

This is How We Can Help You Attract and Retain Customers More Effectively

Brand Evolution Consulting
Kevin will lead discovery of deep emotional insights and brand strategy evolution, so your brand can be more personally relevant and instinctively desirable.

Audience-Specific Speaking Engagements or Work Sessions
Kevin will reveal to your audience or team how to practically apply behavioral science to brand strategy, experience, and marketing.

BRAND DESIRE Book or Online Course
Explore how you can bring Kevin’s Limbic Sparks® approach into your work to overcome the limitations of traditional ways of working.

Explore Ways You Can Bring Kevin Into Your Work - Click Here

ATT Performing Arts Center | President and CEO | Kevin Perlmutter | Limbic Brand Evolution

Ready to Get Serious About Emotional Insights?

Benefits and Services
✓ Deeper Customer Insights
✓ Prioritized Emotional Benefits
✓ Refreshed Brand Positioning
✓ Relevant Brand Messaging
✓ Engaging Visual Identity
✓ Clear & Compelling Offerings
✓ Better Customer Experiences
✓ A Brand that Sparks Desire

Curious About How Kevin Can Help You and Your Team? – Click Here

“Perlmutter insightfully catapults brand strategy into a new era.”

― Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo

See What’s Inside BRAND DESIRE

Limbic Sparks® Brand Strategy is Rooted in Behavioral Science

Here's the thing... people aren't walking around looking for brands, they are looking to solve challenges, alleviate stress, enjoy life more, and be more successful.

Limbic Sparks® Brand Strategy helps you uncover the intersection of your heartfelt brand purpose and the behavior-driving emotional motivations of your audience.

Limbic Sparks® is our term for what happens when a brand has you at “hello” and you keep going back for more.