Spark Brand Desire
Welcome to Limbic, the Brand Strategy and Behavioral Science Consultancy. We’ll help you discover the emotional motivations that drive decisions and behaviors, so your brand feels personally relevant and instinctively desirable.
Let’s Start Here: Deeper Customer Insights to Ignite Interest in Your Brand’s Offering
“Emotional insights are a brand leader’s greatest competitive advantage.”
Kevin Perlmutter
Chief Strategist & Founder
Author of Brand Desire
We’ll Apply Behavioral Science to Strengthen Customer Connections with Your Brand
Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.
Let’s CONNECT
We’ll develop brand strategy to strengthen connections by standing benefits that people care about the most.
Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.
Here’s How Kevin Can Support Your Work
Brand Strategy & Evolution Consulting
Kevin will lead discovery of deep emotional insights and brand strategy evolution, so your brand can be more personally relevant and instinctively desirable.
Keynote Speaking & Work Sessions
Kevin will reveal to your audience or team how to practically apply behavioral science to brand strategy, experience, and marketing.
BRAND DESIRE Book & Online Course
Explore how you can bring Kevin’s Limbic Sparks® approach into your work to overcome the limitations of traditional ways of working.
We’ll Evolve Your Brand from Saying What it Does, to Inviting People Into How They Want to Feel
CMOs, Brand & Business Leaders work with us because they want their brand to be a greater driver of business performance. Like you, they want more effective marketing, incredible customer experiences, and increased customer loyalty.
Ready to Get Serious About Emotional Insights?
Benefits and Services
✓ Deeper Customer Insights
✓ Prioritized Emotional Benefits
✓ Refreshed Brand Positioning
✓ Relevant Brand Messaging
✓ Engaging Visual Identity
✓ Clear & Compelling Offerings
✓ Better Customer Experiences
✓ A Brand that Sparks Desire
“Perlmutter insightfully catapults brand strategy into a new era.”
― Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo
