Explore Ways We Can Help You Strengthen Customer-Brand Relationships

 

What are you curious about?
Brand Consulting • Event Speaking • Online Course • Brand Desire Book

Brand Strategy & Evolution Consulting

Images of Logos for Brands that Kevin & Limbic Brand Evolution has worked with: AT&T Performing Arts Center, Nissan, AT&T, LG, Zachry Construction, Triumph, Audible, Keep America Beautiful, Univision, Concentra, AT&T

Attract & Retain Customers More Effectively with Deeper Insights Discovery and Behavioral Science

Ready for your brand to be more relevant, compelling, and desirable? Kevin guides your brand evolution using the Limbic Sparks® framework. Rooted in behavioral science and deep curiosity, we uncover the true emotional motivations driving your customers decisions and behaviors, and use that insight to make your brand positioning, messaging, and experiences more effective at attracting and retaining customers.

What’s in It for You?

✓ Deep Customer Insights: Discover the emotional drivers and motivations behind customer choices.

✓ Relevant Brand Positioning and Messaging: Stand for benefits that your customers find most appealing and that prospects are seeking.

✓ Evolved Customer Experiences: Transform touchpoints into moments that spark desire and earn loyalty.

  • Brand Strategy & Evolution Consulting is for CMOs, and Brand & Business Leaders who are frustrated with brand performance, and would benefit from deeper customer insights, so that their brand can be a greater driver of business performance. We work with business of all sizes, and love helping great brands be more desired.

  • We’ll guide you through the 3 steps to Spark Brand Desire: Focus, Connect, and Evolve. The timetable can range from a few months to many months. It depends on the size of your business, the number of stakeholders, how we will conduct insights discovery, and how we evolve the brand after the strategic foundation is set.

  • It all starts with a conversation: You and Kevin. We’ll talk about your brand challenges, your ambition, and how we can best support you. Kevin always starts with more questions than answers, then customizes a proposal for your specific needs.

    Book time with Kevin: https://meetings.hubspot.com/kevin802

Talk with Kevin About Your Brand. Schedule Here.

Keynote Speaking & Work Sessions

Inspire Your Group with Ways to Deepen Customer Insight and Improve Brand Performance

Are you seeking a speaker to help your team or event attendees strengthen customer relationships? Kevin will reveal behavioral science details about the inextricable link between emotion and desire, and how to apply this insight to ongoing brand development work. Kevin will inspire attendees to embrace an approach to brand leadership that prioritizes emotional motivations and strengthens customer connections.

What Are Some Possible Topics?

✓ Why Customers Choose You: The Brand Strategy Question Most Leaders Answer Wrong

✓ How to Make Your Brand Feel Like the Invitation Your Customers Are Waiting For

✓ Guarding the Do Not Cross Line: Protect Customers from Bad Brand Experiences

  • Kevin’s Keynotes and Work Sessions are for event organizers, conference planners, and corporate leadership teams looking for high-impact inspiration, specific how-to details, and actionable insights that can be applied immediately to improve marketing and customer experiences.

  • Kevin has delivered many conference presentations and has appeared on many podcasts, in addition to being a book author and article writer. You can see it all here: https://www.limbicbrandevolution.com/media

    You can also watch his speaker reel here: https://www.youtube.com/watch?v=vNTRnJBSgGs

  • It all starts with a conversation: you and Kevin. We’ll talk about your company and event, your objectives, and how we can customize a presentation or work session that’s just right for you and your group.

    Book time with Kevin: https://meetings.hubspot.com/kevin802

Talk with Kevin About Your Event. Schedule Here.

Online Course: “So, You Want to Be a Brand Leader?”

Build Your Authority, Sharpen Your Judgment, and Earn the Trust That Gets You Invited into the Room.

Want to lead from where you are, before anyone gives you the title? This Brandingmag online course will help you read the room, develop your unique POV, and be known for value you bring, even as it’s getting more challenging to stand out and get ahead.

What Will This Course Teach You?

✓ Specific Ways to Become a Recognized and Valuable Team Leader

✓ How to Build Stronger Relationships with Challenging Personalities

✓ Critical Skills for a Successful Career in Branding and Marketing

  • This course is for you if you are a brand, marketing, advertising, or consulting professional who is ready to take your career to the next level, to be more recognized for the value of your work, and to be better at navigating challenging situations and personalities.

  • This course contains 3 modules, including 10 lessons and 30 actionable steps, that you can watch in under 2 hours.

    Lesson titles include:
    • Find your voice
    • What’s your POV?
    • Ask before you tell
    • Question the status quo
    • What’s the point
    • Fly at two altitudes
    • Don’t loose your mind
    • Navigate big egos & personalities
    • Be of service
    • Be a leader at any level

  • This course is distributed by Brandingmag. You can learn more about it and get access here:

    https://www.brandingmag.com/courses/so-you-want-to-be-a-brand-leader/

Learn More About This Course

BRAND DESIRE: Spark Customer Interest Using Emotional Insights

Brand Desire in Metuchen Library | Kevin Perlmutter

The Behavioral Science-Rooted Brand Evolution Book for Established or Emerging Brand Leaders

Would you like to ignite greater enthusiasm for your brand? BRAND DESIRE is the modern-day guide to brand strategy and its activation. This book introduces an approach to brand leadership that prioritizes emotional insights, so you can address how people want to feel across your brand expression and experience. It’ll help you shift focus from persuasive selling to emotionally connecting, so your brand sparks desire and earns ongoing loyalty.

How is this Book Different and Valuable?

✓ It Helps You Overcome the Limitations of Traditional Persuasion-Era Branding

✓ It Puts Emotional Insight at the Center of How Your Brand Ignites Customer Interest

✓ It’s a Detailed Playbook with Actionable Steps and Limbic Client Case Studies

  • BRAND DESIRE is for anyone who is responsible for a company's brand — how it presents itself, the experiences it delivers, and how well it works to attract and retain customers.

    Whether you’re a CEO, CMO, Brand Manager, Consultant, or Student, you’ll learn how to spark brand desire with emotional insights using Limbic Sparks® Brand Strategy.

  • Each BRAND DESIRE chapter will inspire you and teach you how to move beyond the limitations of traditional brand strategy. You’ll learn about the three steps to sparking brand desire – Focus, Connect, and Evolve – and you will become a believer and practitioner of the idea that understanding and addressing how people want to feel, will be what sets your brand apart. Whether you’re doing the work yourself or guiding your team, you’ll be able to put this emotion-centric mindset into practice every day, even when a big brand evolution is not underway.

  • BRAND DESIRE is sold at nearly all online bookstores - including Amazon and many others.

    You can also get it directly from the publisher with a 25% discount. Use the code: KOGANPAGE25 at:

    https://www.koganpage.com/marketing-communications/brand-desire-9781398621046

Learn More About BRAND DESIRE