Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotion in mind. This article shares approaches to bring emotion-centric thinking into design.
We’re all about emotion-enhanced evolution. We help brands & leaders evolve to create stronger connections with people they want to reach. We do this by focusing on emotional motivations to create what we call Limbic Sparks™.
Limbic is led by Kevin Perlmutter
Brand Strategist • Business Architect • Experience Innovator • Leadership Advisor • Emotion Centric • Incredibly Curious • Research Savvy • Dot Connector • Simplifier of Complexity • Growth Driver