How can brands improve customer loyalty by connecting emotionally with their customers? Kevin Perlmutter is featured in an article from Investor’s Business Daily, where he describes his top tips for using emotional insights to develop effective brand strategies.

What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.

What are your brand’s biggest benefits? To find out, you’ve got to ask your customers. They know more about what makes your brand desirable than you do. If you really want your brand to stand out, focus on why customers keep coming back for more.

How can brands have a competitive edge in a cluttered world? In this FutureProof discussion, Kevin Perlmutter talks with Jeremy Goldman about the role emotional intelligence plays in helping brands be more competitive, and why emotional insight is so valuable for brand leaders.

Should AI be used for consumer research? Kevin Perlmutter interviews Dr. Michelle Niedziela about AI in consumer research, highlighting how AI can support data analysis, but also where it lacks human understanding and over-simplifies human complexity.

What are some of the biggest challenges with traditional brand strategy? Kevin talks with Tracy Borreson about common challenges faces by brand leaders, and repeated bad habits that limit the effectiveness of marketing efforts.

Should you “Surprise and Delight Customers?” It’s a popular cliché in branding, however, the research shows that consumers value other emotions more. Instead of prioritizing surprise and delight, focus on making customers feel valued, appreciated, and respected - the more powerful drivers of brand loyalty.

Do customers trust AI? Kevin interviews Jeremy Goldman about the use of AI in brand experiences. Jeremy reveals advice for how to utilize AI in a way that enhances customer experience and trust.

How can you improve Brand Messaging, to be sure it attracts people to your brand? First, find out what will make them stop in their tracks. Understand what they care about, and how your brand can capture their attention.

Curious about how to attract more customers? Kevin Perlmutter talks with Mark J. Carter about the importance of emotion in brand strategy and shares techniques for attracting and retaining customers.

How can your marketing budget be used most effectively? Start by elevating the importance of brand strategy before marketing tactics. Always remember, tactics before strategy is a bad idea for your brand.

When working on brand development, be sure not to miss a crucial step in the process. Brand Strategy is crucial, no matter how fast you want answers. To avoid wasted brand and marketing efforts, be sure to set the right strategic foundation.

How can brand strategy be more effective? In 2019, I created Limbic Sparks Brand Strategy to help brand leaders overcome the limitations of traditional brand strategy. This is how...

Consumer insight is what CMOs can uniquely bring to the table and where they gain their greatest influence. Being a champion of consumer insights is how CMOs can earn trust and foster support for novel paths forward….

How can you attract people to your brand? Kevin Perlmutter reveals why “Finding Your Why” is an incomplete brand strategy and how to apply emotional motivation to personal brands with authentic, relevant messaging - so your brand is more effective at attracting customers.

Kevin and Marques Ogden talked about Kevin’s pioneering entrepreneurial journey, launching Limbic Brand Evolution as a brand strategy and neuromarketing consultancy, and his crusade against typical brand strategy.

The value of curiosity is a broader perspective, a deeper understanding, and the opportunity to develop more effective brand strategies. Aren’t you curious about what being more curious can do for you?…

Why is it that so many B2B brands struggle to differentiate themselves? My theory: they have yet to get real. Learn here how to set your brand apart and attract the real people decision-makers who you are selling to…

Go Solo interviewed Kevin Perlmutter to hear about his entrepreneurial journey. He reveals what inspires his Limbic Sparks® neuromarketing approach to brand strategy and three things to consider when starting, running and growing a business…

Are you in search of the perfect creative brief? While there is no end-all-be-all solution, here is how creative briefs can be greatly improved to become more inspiring and to lead to more effective creative work, by applying a neuromarketing orientation…