Learn how to Infuse Your Brand Strategy with Emotional Intelligence
Explore how applying Emotional Intelligence to Brand Strategy can help you with Brand Leadership, Customer Experience and gaining a Competitive Advantage.
The Science of Emotion: How to Turn Your Business into a Desirable Brand - Podcast with Kevin Perlmutter
Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…
Using Innovative Behavioral Science Research to Create a Distinctive Brand Sound
How award-winning marketing research led to a brand sound that intuitively conveyed meaning and brand fit for Nissan Electric Vehicles.