Using Empathy to Strengthen Brand Relationships with Ruth Gaviria of Elevate Prize
Ruth Gaviria is Chief Marketing Officer of Elevate Prize, a foundation that amplifies the impact of innovators, activists, and problem solvers, to drive change together, and awaken the hero in all of us.
Ruth reveals why empathy is one of the most important traits that brands must embrace and how they use it to successfully strengthen relationships with customers and prospects.
We talk about the most meaningful brands in her life and why they matter to her. Ruth shares that these brands demonstrate empathy, especially when there's a problem to be solved. She reveals why empathy is so important in the process of evolving brands - both for understanding customers at a deep level, and for working internally to make meaningful progress with co-workers and other stakeholders.
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5. Using Empathy to Strengthen Brand Relationships (34:17)
5.1 The Most Important Moments of the Customer Experience (1:06)
5.2 Why Brand Leaders Should Not Ignore Emotional Insight (2:22)
5.3 The Value of Confidence and Self Worth for Leaders (1:41)
Here are some fun facts about Ruth…
Ruth brings more than 25 years of diverse experience to her role as CMO of The Elevate Prize, as well as a number of awards and accolades that highlight her results-driven leadership in the world of marketing and communications.
Most recently, she was recognized as the “Maverick of the Year” by the Women in Business Awards and was named to The Holmes Report’s “Innovator 25.” Ruth has also been named to Fast Company’s “Top 100 Most Creative People in Business” and Ad Age’s “Top Women to Watch” among many other industry honors.
Prior to joining Elevate Prize, Ruth was Founder of Kite-String Branding, a brand identity leadership design consultancy helping innovative start-ups and nonprofit organizations build brand from the inside out.
She was the first-ever marketing chief for Entercom, a broadcasting company and radio network. She is credited for leading the company’s most high-profile and award-winning campaigns, including their rebrand after merging with CBS Radio in 2017.
Ruth has also been Executive Vice President of Corporate Marketing at Univision Communications as well as the Vice President of Hispanic Ventures at Meredith Corporation, where she was the founding editor and publisher of Siempre Mujer magazine.
Currently, Ruth serves on the board of ALSAC and St. Jude Children’s Research Hospital. She holds a bachelor’s degree from Tulane University.
“Small details have a big impact when it comes to customer experience.”
“What you say and how you say it matters.”
Ruth is Sparking Brand Desire with Emotional Insight.
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