Let’s Talk Limbic Sparks Podcast
Hear Brand Leaders Reveal How They Approach Strategic Brand Management with Emotional Insight
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Standing Apart by Prioritizing Customer Experience with Kish Melwani of ServiceByte
Kish Melwani, CEO of ServiceByte, a NY-based IT services company, reveals how a love for helping people leads to brand-differentiating customer experiences, and how his people make all the difference to create brand desire.
Empowering Behavior Change with Cognitive Insight with Siobhan Mitchell of Noom
Siobhan Mitchell, PhD Neuroscientist & Senior Director of Academic Research at Noom, reveals the science behind behavior change, creating long-lasting habits, and how her neuro-insights inform Noom member experiences.
Demystifying Consumer Insights for Service Brands with Samantha Liss of Expert Link
Samantha Liss, CMO of VSE / Expert Link, reveals why it's so important for service brands deeply understand their customers, and how to gather insight that improves experiences, strengthens emotional connections and drives loyalty.
Accelerating Emerging Tech Product Adoption with Dominic Jones of Amazon
Dominic Jones, Senior Design Manager at Amazon responsible for developing new retail technologies, reveals how addressing the emotional context of user groups can lead to accelerated emerging tech product adoption.
Challenging Brands to Go Beyond Status Quo with Kim Christfort of Deloitte Greenhouse®
Kim Christfort, National Managing Director of Deloitte Greenhouse®, where executives tackle tough business challenges, reveals how brands go beyond status quo to activate new opportunities that drive desire and growth.
Prioritizing Brand Purpose and People’s Emotions with Dominik Prinz-Barley of Google
Dominik Prinz-Barley, Head of Brand Strategy at Google, reveals how the most desired brands evolve to play an increasingly valuable role in people's lives and society at large. He describes what it takes to become a beloved brand.
Crafting an Insight-Driven Lifestyle Brand with Ray Li of Sene
Ray Li, Co-Founder & CEO at Sene, a brand on a mission to make custom clothing possible for everyone, reveals how deep consumer insights lead to a loved brand that draws people into a lifestyle they both relate to and desire.
Deepening Consumer Engagement in Retail with Phillip Raub of Model No.
Phillip Raub, CEO at Model No., an on-demand sustainable furniture brand, reveals how and why the future of retail will be led by brands that embrace a combination of emerging technology and human interaction.
Creating Brand Desire Through Design with Gregg Heard of Sage
Gregg Heard, VP of Design at Sage, reveals how strong brand design leads to emotional connections, brand desire and business value, sharing design leadership principles he's applied at companies like Phillips, AT&T, 3M and Sage.
Breaking Through in a Competitive Category with Joe McCambley of Saatva
Joe McCambley, Chief Marketing Officer at Saatva Mattress, reveals why it's imperative to differentiate through emotional benefits, and how to build consumer connections that meaningfully earn trust to grow business.
Using Empathy to Strengthen Brand Relationships with Ruth Gaviria of Elevate Prize
Ruth Gaviria, Chief Marketing Officer of Elevate Prize, reveals why empathy is one of the most important traits that brands must embrace and how they use it to successfully strengthen relationships with customers and prospects.
Spreading Joy with Culturally Relevant School Food at Red Rabbit with Rhys Powell
Rhys Powell, Founder and CEO of Red Rabbit, America's largest black-owned K-12 school food company, reveals how the Red Rabbit brand has evolved to stand for racial justice through food justice, by celebrating culturally relevant food in school cafeterias.
Improving Marketing with Emotional Insight at Modern Acupuncture with Joan Arata
Joan Arata, Franchise owner of Modern Acupuncture clinics in New York City and New New Jersey, reveals how she is applying a deeper understanding of emotional insight to create more effective marketing for her Modern Acupuncture clinics.
Fueling Brand Evolution with Emotional Insight at the AT&T PAC with Michelle Holmes
Michelle Holmes is VP of Marketing at the AT&T Performing Arts Center in Dallas. Michelle reveals what values she brings into her work and how emotional insight drove the AT&T Performing Arts Center brand evolution.
Evolving Global Consumer Insights at PepsiCo with Stephan Gans
Stephan Gans is SVP, Chief Consumer Insights and Analytics Officer at PepsiCo. Stephan shares his leadership approach and reveals how he is evolving Global Consumer Insights at PepsiCo for more effective marketing across dozens of brands.