This Fast Company video is a feature on the making of the sound for Nissan Electric Vehicles at Man Made Music. Kevin discusses the importance of creating a sound that has high emotional appeal, represents the brand personality and instinctively communicates vehicle presence for pedestrian safety.
Featured Articles & Podcasts
How can brands improve customer loyalty by connecting emotionally with their customers? Kevin Perlmutter is featured in an article from Investor’s Business Daily, where he describes his top tips for using emotional insights to develop effective brand strategies.
What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.
Joanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland reveals how to ensure that your brand is culturally relevant.
Eric Fernandez, Co-Founder of Brazos Innovation Partners, reveals how understanding underlying emotions is a game changer for brands.