No Brand is Safe in the Age of Disruption

Written By Kevin Perlmutter
American Marketing Association | BrandingMag | Limbic Brand Evolution | Kevin Perlmutter
 

This BrandingMag article covered the AMA “Age of Disruption” panel. Kevin was on the panel and quoted saying:

“Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.” -Kevin Perlmutter

You can read the full interview, “No Brand Is Safe in the ‘Age of Disruption,’” from Brandingmag.

See Also: Disrupting Competitive Threats to the Business

 

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