This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire. This research was conducted while Kevin was at Man Made Music and in partnership with Sentient Decision Science.
You can read the full article, “Beep! Bloop! Buzz! Why Do UX Designers Often Neglect Sound?” from WIRED.
See Also: How Nissan Electric Vehicles Get Their Sound
Featured Articles & Podcasts
How can brands improve customer loyalty by connecting emotionally with their customers? Kevin Perlmutter is featured in an article from Investor’s Business Daily, where he describes his top tips for using emotional insights to develop effective brand strategies.
What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.
Joanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland reveals how to ensure that your brand is culturally relevant.
Eric Fernandez, Co-Founder of Brazos Innovation Partners, reveals how understanding underlying emotions is a game changer for brands.