How to Spark Brand Desire with Emotional Insight Featuring Kevin Perlmutter

 
 

"People make decisions, primarily, from an emotional response, so you need to uncover what matters most."
-Kevin

In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision-making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

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How Motivation Theory Can Build Brand Loyalty - with Aline Holzwarth, Behavioral Scientist