How can brands improve customer loyalty by connecting emotionally with their customers? Kevin Perlmutter is featured in an article from Investor’s Business Daily, where he describes his top tips for using emotional insights to develop effective brand strategies.

What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.

What are your brand’s biggest benefits? To find out, you’ve got to ask your customers. They know more about what makes your brand desirable than you do. If you really want your brand to stand out, focus on why customers keep coming back for more.

What are some of the biggest challenges with traditional brand strategy? Kevin talks with Tracy Borreson about common challenges faces by brand leaders, and repeated bad habits that limit the effectiveness of marketing efforts.

How can you improve Brand Messaging, to be sure it attracts people to your brand? First, find out what will make them stop in their tracks. Understand what they care about, and how your brand can capture their attention.

Curious about how to attract more customers? Kevin Perlmutter talks with Mark J. Carter about the importance of emotion in brand strategy and shares techniques for attracting and retaining customers.

How can your marketing budget be used most effectively? Start by elevating the importance of brand strategy before marketing tactics. Always remember, tactics before strategy is a bad idea for your brand.

When working on brand development, be sure not to miss a crucial step in the process. Brand Strategy is crucial, no matter how fast you want answers. To avoid wasted brand and marketing efforts, be sure to set the right strategic foundation.

How can you attract people to your brand? Kevin Perlmutter reveals why “Finding Your Why” is an incomplete brand strategy and how to apply emotional motivation to personal brands with authentic, relevant messaging - so your brand is more effective at attracting customers.

Kevin and Marques Ogden talked about Kevin’s pioneering entrepreneurial journey, launching Limbic Brand Evolution as a brand strategy and neuromarketing consultancy, and his crusade against typical brand strategy.

The value of curiosity is a broader perspective, a deeper understanding, and the opportunity to develop more effective brand strategies. Aren’t you curious about what being more curious can do for you?…

Are you in search of the perfect creative brief? While there is no end-all-be-all solution, here is how creative briefs can be greatly improved to become more inspiring and to lead to more effective creative work, by applying a neuromarketing orientation…

Upon Limbic’s 3-year anniversary, I reflect on why I created a ‘branded’ brand consultancy, and how it sets Limbic brand strategy work apart. I reveal details about…

As you think ahead about brand development and growing your business, here are some approaches that you can apply to gain a competitive advantage…

Here’s what would happen if emotional intelligence was applied to brands: Leaders of these Emotionally Intelligent brands would be more successful attracting customer & prospects, because...

The ability for brands to have a competitive advantage these days is getting slimmer and slimmer. When it comes to attracting and retaining customers, small details have a big impact…

Going forward, leaders of strong brands will be more successful because they understand and address what people care about most. There’s never been a more opportune time for them to act in this way, given the convergence of three factors…

What is the psychology behind brand choice? In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire.

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…

In a wake-up call for CMOs, brands, and business leaders everywhere, McKinsey reported that “Consumers are switching brands at unprecedented rates”. All of a sudden, long-standing customer loyalty, for many brands, was exposed as an illusion…