Explore How to Bring Emotional Intelligence into Brand Strategy
Emotionally Intelligent Brands are…
✓ More aware of how they make people’s lives better
✓ More in-tune with the needs & desires of others
✓ More purposeful, helpful, compelling & desirable
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What’s the Role of AI in Consumer Research? Humanity in Branding Series
Should AI be used for consumer research? Kevin Perlmutter interviews Dr. Michelle Niedziela about AI in consumer research, highlighting how AI can support data analysis, but also where it lacks human understanding and over-simplifies human complexity.
How Emotional Motivation Drives Brand Evolution with Kevin Perlmutter
What are some of the biggest challenges with traditional brand strategy? Kevin talks with Tracy Borrenson about common challenges faces by brand leaders, and repeated bad habits that limit the effectiveness of marketing efforts.