How can brands have a competitive edge in a cluttered world? In this FutureProof discussion, Kevin Perlmutter talks with Jeremy Goldman about the role emotional intelligence plays in helping brands be more competitive, and why emotional insight is so valuable for brand leaders.

Should AI be used for consumer research? Kevin Perlmutter interviews Dr. Michelle Niedziela about AI in consumer research, highlighting how AI can support data analysis, but also where it lacks human understanding and over-simplifies human complexity.

Should you “Surprise and Delight Customers?” It’s a popular cliché in branding, however, the research shows that consumers value other emotions more. Instead of prioritizing surprise and delight, focus on making customers feel valued, appreciated, and respected - the more powerful drivers of brand loyalty.

Do customers trust AI? Kevin interviews Jeremy Goldman about the use of AI in brand experiences. Jeremy reveals advice for how to utilize AI in a way that enhances customer experience and trust.

Consumer insight is what CMOs can uniquely bring to the table and where they gain their greatest influence. Being a champion of consumer insights is how CMOs can earn trust and foster support for novel paths forward….

The value of curiosity is a broader perspective, a deeper understanding, and the opportunity to develop more effective brand strategies. Aren’t you curious about what being more curious can do for you?…

Are you in search of the perfect creative brief? While there is no end-all-be-all solution, here is how creative briefs can be greatly improved to become more inspiring and to lead to more effective creative work, by applying a neuromarketing orientation…

Kevin discusses his Limbic Sparks® approach to brand strategy, and shares ways he helps brands increase consumer desire, engagement, and loyalty with neuromarketing.

Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing…

Here’s what would happen if emotional intelligence was applied to brands: Leaders of these Emotionally Intelligent brands would be more successful attracting customer & prospects, because...

In this discussion we talk about how brands can use empathy to uncover customers’ emotional motivation and then to create more compelling messaging and solutions…

What is the psychology behind brand choice? In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire.

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…

In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

In a wake-up call for CMOs, brands, and business leaders everywhere, McKinsey reported that “Consumers are switching brands at unprecedented rates”. All of a sudden, long-standing customer loyalty, for many brands, was exposed as an illusion…

Enlightened brand leaders are wrapping their heads around methods to understand how instinctive emotion influences the behavior of their desired consumers. This interview reveals things brand leaders should know about what makes people tick…

Hear about Limbic Sparks - the ultimate competitive advantage! In this Neuro U conference presentation, I had fun being the presenter who shared how to apply behavioral science insights and approaches to strengthen the relationships between brands and people…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel...

Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…