In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…

In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

In 2019, I launched Limbic Brand Evolution – my fist business after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience and why I’m the toughest client I’ve ever had…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…

This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire…