Learn how to Infuse Your Brand Strategy with Emotional Intelligence
Explore how applying Emotional Intelligence to Brand Strategy can help you with Brand Leadership, Customer Experience and gaining a Competitive Advantage.
Why Logic Doesn’t Sell and Emotion Always Will – FutureProof Podcast
How can brands have a competitive edge in a cluttered world? In this FutureProof discussion, Kevin Perlmutter talks with Jeremy Goldman about the role emotional intelligence plays in helping brands be more competitive, and why emotional insight is so valuable for brand leaders.
Get Real to Differentiate Your B2B Brand
Why is it that so many B2B brands struggle to differentiate themselves? My theory: they have yet to get real. Learn here how to set your brand apart and attract the real people decision-makers who you are selling to…
Why Brand Development is a Marathon and Not a Sprint
As you think ahead about brand development and growing your business, here are some approaches that you can apply to gain a competitive advantage…
Brand as Experience, Simplifying the Complex, and the Next Frontier with Kevin Perlmutter
In this discussion we talk about how deep curiosity, simplifying complexity and focusing on what people care most about is the next frontier for brand leaders…
How Emotional Branding Helps You Stand Out in a Crowd
We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…
Branding with Emotion: Scaling Up Services - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…
Turning a Business Into a Desirable Brand
Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…
How to Design Your Dream Job
What if every day you felt like you have the best job ever? You, thriving in the perfect environment for you. This can happen when your job evolves based on your own strategic design…
Disrupting Competitive Threats to the Business
This interview on innovation to stay ahead of the competition was originally published by Innovation Enterprise prior to Kevin’s presentation at the Chief Innovation Officer Summit…
No Brand is Safe in the Age of Disruption
How to create brand disruption. This Brandingmag article covered the AMA “Age of Disruption” panel, where Kevin’s quoted saying: “Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.”…