It’s every brand leader’s dream to have a greater impact on consumer behavior. Oftentimes, the difference between great results and disappointing results comes from a slight twist in perspective or approach…

The moment you’ve been waiting for. Permission to reopen. However, the business environment that Covid-19 sent everyone home from, isn’t the same when you return. We’ve all changed…

We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…

Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…

In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…

Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…

This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire…

This article followed Kevin’s attendance of the inaugural AT&T Business Summit featuring a string of A-list keynote speakers who shared inspiring thoughts on leadership, transformation and lifelong learning…