What are some of the biggest challenges with traditional brand strategy? Kevin talks with Tracy Borrenson about common challenges faces by brand leaders, and repeated bad habits that limit the effectiveness of marketing efforts.

Should you “Surprise and Delight Customers?” It’s a popular cliché in branding, however, the research shows that consumers value other emotions more. Instead of prioritizing surprise and delight, focus on making customers feel valued, appreciated, and respected - the more powerful drivers of brand loyalty.

How can you improve Brand Messaging, to be sure it attracts people to your brand? First, find out what will make them stop in their tracks. Understand what they care about, and how your brand can capture their attention.

Curious about how to attract more customers? Kevin Perlmutter talks with Mark J. Carter about the importance of emotion in brand strategy and shares techniques for attracting and retaining customers.

How can you attract people to your brand? Kevin Perlmutter reveals why “Finding Your Why” is an incomplete brand strategy and how to apply emotional motivation to personal brands with authentic, relevant messaging - so your brand is more effective at attracting customers.

Why is it that so many B2B brands struggle to differentiate themselves? My theory: they have yet to get real. Learn here how to set your brand apart and attract the real people decision-makers who you are selling to…

Upon Limbic’s 3-year anniversary, I reflect on why I created a ‘branded’ brand consultancy, and how it sets Limbic brand strategy work apart. I reveal details about…

In this discussion we talk about how brands can use empathy to uncover customers’ emotional motivation and then to create more compelling messaging and solutions…

The ability for brands to have a competitive advantage these days is getting slimmer and slimmer. When it comes to attracting and retaining customers, small details have a big impact…

In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

A favorite line, from my favorite movie, is “It’s business, not personal.” Right now, this feels so inappropriate. Business is personal. How businesses treat customers, employees and communities is felt at an emotional level…

Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…

We’re all creatures of habit. Despite our individuality, we like routine, we have our go-to approach, we take a lot for granted, and we sometimes lose sight of how our actions affect others…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…

This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire…

This Fast Company video is on the creation the sound of Nissan’s Electric Vehicles. Kevin discusses how his team created a sound that has high emotional appeal, represents the brand personality and instinctively communicates presence for pedestrian safety…

This interview article was written about Kevin after his Chief Innovation Officer Summit presentation. From the author: “The usual suspects rendered the expected corporate keynotes at a New York Innovation conference, and then came Kevin Perlmutter, a man without a suit who punched up something different…”