In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…

In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

In 2019, I launched Limbic Brand Evolution – my fist business after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience and why I’m the toughest client I’ve ever had…

In a wake-up call for CMOs, brands, and business leaders everywhere, McKinsey reported that “Consumers are switching brands at unprecedented rates”. All of a sudden, long-standing customer loyalty, for many brands, was exposed as an illusion…

In this podcast, Kevin has a fun and lively conversation with host Jasmine Moradi about the power of emotion in our lives’ - from deep childhood memories to the best and worst brand experiences…

Enlightened brand leaders are wrapping their heads around methods to understand how instinctive emotion influences the behavior of their desired consumers. This interview reveals things brand leaders should know about what makes people tick…

Hear about Limbic Sparks - the ultimate competitive advantage! In this Neuro U conference presentation, I had fun being the presenter who shared how to apply behavioral science insights and approaches to strengthen the relationships between brands and people…

It’s every brand leader’s dream to have a greater impact on consumer behavior. Oftentimes, the difference between great results and disappointing results comes from a slight twist in perspective or approach…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

The moment you’ve been waiting for. Permission to reopen. However, the business environment that Covid-19 sent everyone home from, isn’t the same when you return. We’ve all changed…

In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel...

We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…

A favorite line, from my favorite movie, is “It’s business, not personal.” Right now, this feels so inappropriate. Business is personal. How businesses treat customers, employees and communities is felt at an emotional level…

Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…

I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…

We’re all creatures of habit. Despite our individuality, we like routine, we have our go-to approach, we take a lot for granted, and we sometimes lose sight of how our actions affect others…

I’ve found that staying connected makes all the difference, in this time of self-isolation and social distancing. The biggest smile I have each day is at 2:00, when my amazing wife has a zoom ‘meeting’ with her class of 24 3rd graders…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

I’ve been thinking a lot about what’s most important & how to direct my focus. Here’s where I'm at: Friends & Family, Health & Safety, Appreciation, Empathy & Kindness, Offering Support…