What’s the definition of Brand? How about other Brand Strategy and Marketing terms? It’s time for a modern-day brand strategy glossary. Brand Desire, by Kevin Perlmutter, helps brand leaders overcome the limitations of traditional brand strategy. It includes 40 new and refreshed terms that help brand leaders and marketers ensure a customer-centric focus.

Do customers trust AI? Kevin interviews Jeremy Goldman about the use of AI in brand experiences. Jeremy reveals advice for how to utilize AI in a way that enhances customer experience and trust.

How can your marketing budget be used most effectively? Start by elevating the importance of brand strategy before marketing tactics. Always remember, tactics before strategy is a bad idea for your brand.

When working on brand development, be sure not to miss a crucial step in the process. Brand Strategy is crucial, no matter how fast you want answers. To avoid wasted brand and marketing efforts, be sure to set the right strategic foundation.

How can brand strategy be more effective? In 2019, I created Limbic Sparks Brand Strategy to help brand leaders overcome the limitations of traditional brand strategy. This is how...

Consumer insight is what CMOs can uniquely bring to the table and where they gain their greatest influence. Being a champion of consumer insights is how CMOs can earn trust and foster support for novel paths forward….

Kevin and Marques Ogden talked about Kevin’s pioneering entrepreneurial journey, launching Limbic Brand Evolution as a brand strategy and neuromarketing consultancy, and his crusade against typical brand strategy.

Go Solo interviewed Kevin Perlmutter to hear about his entrepreneurial journey. He reveals what inspires his Limbic Sparks® neuromarketing approach to brand strategy and three things to consider when starting, running and growing a business…

Kevin discusses his Limbic Sparks® approach to brand strategy, and shares ways he helps brands increase consumer desire, engagement, and loyalty with neuromarketing.

Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing…

Going forward, leaders of strong brands will be more successful because they understand and address what people care about most. There’s never been a more opportune time for them to act in this way, given the convergence of three factors…

In 2019, I launched Limbic Brand Evolution – my fist business after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience and why I’m the toughest client I’ve ever had…

It’s every brand leader’s dream to have a greater impact on consumer behavior. Oftentimes, the difference between great results and disappointing results comes from a slight twist in perspective or approach…

The moment you’ve been waiting for. Permission to reopen. However, the business environment that Covid-19 sent everyone home from, isn’t the same when you return. We’ve all changed…

A favorite line, from my favorite movie, is “It’s business, not personal.” Right now, this feels so inappropriate. Business is personal. How businesses treat customers, employees and communities is felt at an emotional level…

I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…

I’ve found that staying connected makes all the difference, in this time of self-isolation and social distancing. The biggest smile I have each day is at 2:00, when my amazing wife has a zoom ‘meeting’ with her class of 24 3rd graders…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

I’ve been thinking a lot about what’s most important & how to direct my focus. Here’s where I'm at: Friends & Family, Health & Safety, Appreciation, Empathy & Kindness, Offering Support…

I believe that all brands should exist to make people’s lives better. In that spirit, my attention has been caught by several brands that are turning what they do best into unique offers of support as the Coronavirus crisis unfolds…