Learn how to Infuse Your Brand Strategy with Emotional Intelligence
Explore how applying Emotional Intelligence to Brand Strategy can help you with Brand Leadership, Customer Experience and gaining a Competitive Advantage.
The Power of Emotion - Podcast with Kevin Perlmutter
In this podcast, Kevin has a fun and lively conversation with host Jasmine Moradi about the power of emotion in our lives’ - from deep childhood memories to the best and worst brand experiences…
How Instinctive Emotion Drives Behavior - Interview with Cyrus McCandless, PhD
Enlightened brand leaders are wrapping their heads around methods to understand how instinctive emotion influences the behavior of their desired consumers. This interview reveals things brand leaders should know about what makes people tick…
Creating Brand Desire with a Focus on Emotion - NeuroU Conference Presentation
Hear about Limbic Sparks - the ultimate competitive advantage! In this Neuro U conference presentation, I had fun being the presenter who shared how to apply behavioral science insights and approaches to strengthen the relationships between brands and people…
Why It’s Time for Brand Leaders to Get Serious About Emotion
It’s every brand leader’s dream to have a greater impact on consumer behavior. Oftentimes, the difference between great results and disappointing results comes from a slight twist in perspective or approach…
Kindness is Cool: the PirateBroadcast - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel...
How Emotional Branding Helps You Stand Out in a Crowd
We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…
How to Evolve Brand Strategy & Customer Experience in the New Now
I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…
Branding with Emotion: Scaling Up Services - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…
Turning a Business Into a Desirable Brand
Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…
Embracing the Power of Emotion in Experience Design
Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…
Disrupting Competitive Threats to the Business
This interview on innovation to stay ahead of the competition was originally published by Innovation Enterprise prior to Kevin’s presentation at the Chief Innovation Officer Summit…
No Brand is Safe in the Age of Disruption
How to create brand disruption. This Brandingmag article covered the AMA “Age of Disruption” panel, where Kevin’s quoted saying: “Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.”…