This Fast Company video is on the creation the sound of Nissan’s Electric Vehicles. Kevin discusses how his team created a sound that has high emotional appeal, represents the brand personality and instinctively communicates presence for pedestrian safety…

This interview article was written about Kevin after his Chief Innovation Officer Summit presentation. From the author: “The usual suspects rendered the expected corporate keynotes at a New York Innovation conference, and then came Kevin Perlmutter, a man without a suit who punched up something different…”

How to create brand disruption. This Brandingmag article covered the AMA “Age of Disruption” panel, where Kevin’s quoted saying: “Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.”…